“Cley-Next-The-Sea is a timeless North Norfolk seaside brick and flint village with a traditional red telephone box and storybook streets. The George Hotel at Cley dates back to 18th Century. The building has survived World War II bombing and the 1953 floods. In 1926 The George hosted the inaugural meeting of the Norfolk Wildlife Trust – or The Norfolk Naturalists Trust as it was called then – after their purchase of 407 acres of the nearby Cley Marshes for £5,160.
Its subsequent planning and operation has become the blueprint for all forms of nature conservation across the UK.
Over the years more and more people are spending short breaks in Norfolk, and Cley marshes has become increasingly popular with bird watchers, wildlife photographers and nature lovers. Ever watchful of the delicate balance between nature and human activity, in 2007 the Trust opened its visitor centre. The centre is eco-friendly and has a shop, viewing areas and cafe.